The “health-food” rage is really picking up the pace globally and in our very own Namma Bangalore as well. Almost all my favorite café’s now have a special “health” menu.
Bhukkad was setting this trend ages ago. Started by Aruj Garg a third year National Law School student in 2011 it was first created to feed hungry law student. However from there it is now a fast food/ deli style / sandwich and salad bar nestled in the middle of the Koramangala mayhem. Here are excerpts from our chat with Arujs.
“When we first started, it was to provide an alternative to the boring mess and canteen food at college. In 2014, Bhukkad pivoted to become a natural fast food brand. The focus shifted to serving tasty and nutritious food, in a quick service setting. We were inspired by Chipotle to make a multiple outlet chain which cared for the consumer and did not contain any preservatives and processed ingredients. Our management team includes Shivam and Nandita who are helping build Bhukkad in a much bigger way.” Says Aruj
When asked why Bhukkad is special Aruj told us “The main philosophy is to make traditional fast food with minimal preservatives and processed elements. We are constantly working to completely eliminate preservatives from our food. With fast-paced lifestyles we have become very reliant on super markets. Most of us look for convenience and eat food that has been prepared with innumerable artificial ingredients. Over time processed food has a negative effect on our immunity and health.”
It must be challenging to convince customers to choose these healthier options rather than what they are used too? Aruj says “Most of our food variants are made with taste in mind. If you are able to serve a dish that is tasty and affordable, the switch is easy to make. We serve a variety of alternatives which our customers find very tasty. And most of all it is very affordable”
So what do we try at Bhukkad? Aruj recommends “ The Smoky Joe Chicken sandwich. We use garlic aioli, caramelized onions and grilled chicken in whole wheat bread. Our Hummus Bean Salad is also very popular. Since I love hummus my personal favorite is the Pure Genie-ous sandwich. It has a sprinkle of fennel and sesame seeds. The chicken is marinated with yoghurt and Arabian spices.”
Originally from Chandigarh Aruj choose Bangalore as his market because Bhukkad already had a good following from the college café he ran. “This just made half the task easier. I knew where and how to procure everything. I hope I can take Bhukkad to my hometown someday, but for now we are here to stay”
If you have not been to their cute kiosk in Koramangala then make sure you dial in a breakfast or lunch meal bag which can be delivered right to your doorstep filled with all the goodness of natural ingredients and fabulously tasty food.